Data and Politics website
Title
Data and Politics website
Subject
The Influence Industry: The Global Business of Using Your Data in Elections
Description
Practices: How data is used to influence you politically
Exploring more than ten primary methods related to the use of political data and digital influence in campaigns, we examine how they work and look at examples of how they are being applied within political campaigns around the world. Specifically, we look at:
Data as a Political Asset: this section focuses on the valuable troves of existing data on potential voters, and how they are exchanged between political candidates, acquired from national repositories or sold or exposed to those who want to leverage them.
Data as Political Intelligence: this section focuses on how data is accumulated and interpreted by political campaigns to learn about voters' political preferences and to inform campaign strategies and priorities, including creating voter profiles and testing campaign messaging.
Data as Political Influence: this section examines how data is analysed and used to target and reach potential voters, with the aim of influencing or manipulating their views or votes.
Actors: Who is selling data-driven political influence and how do they operate?
Investigating the key digital and political consultants, tech companies and platforms buying, selling and using data in political campaigns. We study the broader ecosystem of the political data trade. We map over 50 actors, looking closely at a number of the largest players. These are divided into:
Digital consultants and strategists who work across multiple elections and borders. This includes a host of companies working across the political spectrum, with Cambridge Analytica being just one of them.
Start-ups, data brokers and tech companies that specialise in bespoke and off-the-shelf tools and services for gathering, analysing and utilising data in political campaigns. These range from small companies making voter apps for European political parties to some of the now-standard political-tracking technology companies operating worldwide.
Technology platforms that sell digital advertising and services for using data in political campaigns. This includes a suite of political influencing tools created by Facebook, as well as some of the less explored, advertising-based big technology companies, such as Google.
Contexts: How is data-driven political campaigning used in different elections around the world?
Working with a cross-disciplinary team of academics, journalists, lawyers, technologists and privacy activists, we have investigated how data and digital influence is used in political campaigns in more than 12 different countries. Each of these country studies is carried out in collaboration with local partners who have a first-hand understanding of the cultural, socio-political and historical context of each country and a long-term interest in technology and the data industry. The studies include Argentina, Brazil, Canada, Chile, France, India, Italy, Kenya, UK and the US, among others.
Exploring more than ten primary methods related to the use of political data and digital influence in campaigns, we examine how they work and look at examples of how they are being applied within political campaigns around the world. Specifically, we look at:
Data as a Political Asset: this section focuses on the valuable troves of existing data on potential voters, and how they are exchanged between political candidates, acquired from national repositories or sold or exposed to those who want to leverage them.
Data as Political Intelligence: this section focuses on how data is accumulated and interpreted by political campaigns to learn about voters' political preferences and to inform campaign strategies and priorities, including creating voter profiles and testing campaign messaging.
Data as Political Influence: this section examines how data is analysed and used to target and reach potential voters, with the aim of influencing or manipulating their views or votes.
Actors: Who is selling data-driven political influence and how do they operate?
Investigating the key digital and political consultants, tech companies and platforms buying, selling and using data in political campaigns. We study the broader ecosystem of the political data trade. We map over 50 actors, looking closely at a number of the largest players. These are divided into:
Digital consultants and strategists who work across multiple elections and borders. This includes a host of companies working across the political spectrum, with Cambridge Analytica being just one of them.
Start-ups, data brokers and tech companies that specialise in bespoke and off-the-shelf tools and services for gathering, analysing and utilising data in political campaigns. These range from small companies making voter apps for European political parties to some of the now-standard political-tracking technology companies operating worldwide.
Technology platforms that sell digital advertising and services for using data in political campaigns. This includes a suite of political influencing tools created by Facebook, as well as some of the less explored, advertising-based big technology companies, such as Google.
Contexts: How is data-driven political campaigning used in different elections around the world?
Working with a cross-disciplinary team of academics, journalists, lawyers, technologists and privacy activists, we have investigated how data and digital influence is used in political campaigns in more than 12 different countries. Each of these country studies is carried out in collaboration with local partners who have a first-hand understanding of the cultural, socio-political and historical context of each country and a long-term interest in technology and the data industry. The studies include Argentina, Brazil, Canada, Chile, France, India, Italy, Kenya, UK and the US, among others.
Source
https://tacticaltech.org/projects/data-politics/
https://ourdataourselves.tacticaltech.org/projects/data-and-politics/
https://ourdataourselves.tacticaltech.org/projects/data-and-politics/
Language
English
Local URL
https://ourdataourselves.tacticaltech.org/projects/data-and-politics/
Files
Collection
Citation
“Data and Politics website,” Tactical Tech's Archive, accessed September 19, 2024, https://archive.tacticaltech.org/items/show/186.