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Project MOBiLIZE

Project MOBiLIZE is a global text message system developed by Tactical Tech in collaboration with 350.org for the International Day of Climate Action, 24th October 2009. The project enabled members of the public, who may not always have access to the internet, to enter the global debate on climate change, simply by using their mobile phones.

What the project has achieved so far:

  • Using FrontlineSMS free software, campaigners were able to send text messages through 350.org's central server to global subscribers at the cost of a local text message¬†
  • Subscribers in 15 countries were able to receive updates on climate change, co-ordinate events in their area and communicate their views to 350.org's twitter feed which will be broadcast at the Climate conference in December
  • Mobilised individuals in these countries to participate in some of the 5400 actions against climate change which took place across the world on 24th October¬†

Project MOBiLIZE at the United Nations Climate Change Conference (COP15)

 Tactical Tech and 350's collaboration led to their involvement inCOP15, in Copenhagen, in December. A text-messaging system able to handle tens of thousands of subscribers was implemented in Denmark to co-ordinate activities around the conference. Messages collected during the course of 350.org's climate campaign were broadcast to world leaders at the conference via 350.org's twitter feed.

The future of Project MOBiLIZE

Tactical Tech is already developing a stand-alone version of the software that will run off a specially formatted portable USB modem installed with a microsd card. This means that users will not have to install the Frontline SMS software on their computers. Instead, they can have a portable text message blasting system which will operate on any computer that can boot off from a USB port. This portable system is aimed at rights advocates who are on the move, especially those who rely on internet cafes for their work. This way advocates will be able to connect with their subscribers quickly and efficiently wherever they are. They can just sit at a computer, boot and blast.