Tactical Technology Collective logo

The Quick 'n Easy Guide to Online Advocacy


The Internet has opened up many possibilities for rights advocates. In order to make the best use of the online world for their campaigns, however, advocates need to know what services are available, how they can be used in an advocacy campaign, who owns them and their hidden dangers. The Quick 'n' Easy Guide to Online Advocacy  developed by Tactical Tech, aims to expose advocates to online services that are quick to use and easy to understand. The guide provide descriptions of online services including social networking sites, image and video hosting services, and services that enhance an organizations web presence. The guide also offers advice on where and when to use these services. Case studies, security concerns as well as the advantages and disadvantages of various web services are discussed, with the aim of improving advocates ability to conduct online advocacy campaigns. The internet services listed in the guide covers four main areas in which advocates operate: informing and communicating; documenting and visualising; mobilising and coordinating; and bypassing and accessing.