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2013 primera edicion </text>
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                <text>Visualizar de información para la incidencia es un manual de Tactical Technology Collective sobre cómo defensorxs y activistas utilizan elementos visuales en sus campañas. La guía cuenta con cerca de 60 estudios de casos de todo el mundo que buscan introducirnos en la comprensión de la información visual y darnos un marco para el uso de imágenes dentro de procesos de influencia.</text>
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                <text>Tactical Tech analizó cómo diferentes tipos de técnicas visuales sirven para la incidencia y desarrollaron tres maneras de clasificar cómo funciona lo visual en las campañas:&#13;
&#13;
1.- Entender la idea es hacer productos simples y llamativos que transmitan un punto conciso, provocando e invitando al público a averiguar más sobre el tema.&#13;
2.- Entender la imagen consiste en crear un resumen visual de un argumento elaborando una narrativa con imágenes y datos.&#13;
3.- Entender el detalle es sobre la presentación de datos a través de formatos digitales interactivos de una manera que permite al público profundizar y explorar el tema por sí mismxs.&#13;
&#13;
La primera edición de Visualizing Information for Advocacy se publicó en octubre de 2013 en inglés, ahora estamos muy contentos de compartirles la versión en español. Puedes descargarla aquí.&#13;
&#13;
Te compartimos también el sitio oficial de Visualizar información para la incidencia y aquí podrás encontrar más recursos relacionados con la visualización y gráficos también.</text>
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                <text>A good campaign is like a good joke. A jokes effectiveness relies on the use of the right words, good timing, convincing delivery and a strong punch-line delivered to the right person in the right way. When visualising information for advocacy these are the factors we need to consider. In this guide we explore how to influence issues using the right combination of information, design, technologies and networks. Through over 60 examples of visual information campaigns from around the world we show how they capture attention, present stories and take us on journeys through data. </text>
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                <text>The manual was written and designed by John Emerson, Principal at Apperceptive LLC (http://backspace.com, http://apperceptive.com). It was coordinated and produced by the Tactical Technology Collective (http://tacticaltech.org). Thanks to Caroline Kraabel, as well as Colleen Macklin, Jane Pirone and Jesus Farcierth of Parsons the New School for Design for their comments and help. Sponsored by the Open Society Institute Information Program.</text>
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&#13;
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&#13;
The ideas in Visualising Information for Advocacy have been developed through nearly 50 workshops, led for activists, journalists and advocates campaigning on issues as diverse as corruption and transparency, pro-democracy, land-grabbing, toxic waste, water scarcity, migration, maternal and child health, forced labour, violence against women, gender and sexuality rights, indigenous people's rights, child rights and anti-torture. These workshops have taken us to many countries to work with activists from Kazakhstan to Kenya.&#13;
&#13;
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