Visualizing Information for Advocacy: An Introduction to Information Design
Modern life is saturated with ever increasing amounts of information, advertising and media with little time to digest what is being said. Against this background, NGOs and advocates too often find the information they want to communicate, either buried in long reports full of professional jargon and statistics, or overlooked in an endless stream of media releases. Whether communicating to the public, staff, donors or government officials, information design can help NGOs communicate with more impact, increase accessibility, and present issues powerfully.
Through examples, the booklet demonstrates how to use innovative visual graphics to tell a complex and powerful story in a snapshot.
The manual was designed and produced as a collaboration between Tactical Tech and John Emerson of Backspace - a design consultancy dedicated to research, development and promotion of design in the public interest. John’s work portfolio includes print, internet, and broadcast television work for NGOs, not-for-profit corporations, and activist groups.
If you would like a copy of the booklet or write to us about your thoughts on information design, please contact us on infodesign AT tacticaltech DOT org